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"We have to not just start buying green, but start buying less. We can start by refusing to participate in the consumer frenzy this Friday and during the upcoming holiday season."
- Kalle Lasn, co-founder of Adbusters
November 23, 2007 —
Adbusters, the Canadian culture jamming magazine largely responsible for propagating Buy Nothing Day, has once again been rejected in its attempt to buy advertising on MTV in promotion of the anti-consumerist holiday. MTV's Advertising Standards representative, Elisa J. Billis, didn't deny that the rejection was based soley on the message of the ad, simply saying that "the spot goes further than we are willing to accept on our channels."
The ad features a burping animated pig and seeks to illustrate the divide in the amount of waste produced by the richest and poorest countries in the world. Such a perspective is often left out of the climate change conversation which has so recently burst into prominence in the mainstream media. Kalle Lasn, co-founder of Adbusters, says the message of the ad is essential to any dialogue about the subject:
MTV is acting irresponsibly. Any good corporate citizen should recognize that messages like the one in our commercial are gravely needed at this time. The onus is on us, the one billion most affluent people on the planet—the upper 20% that consumes 80% of the world's resources—to rise to the occasion with an abrupt change in our lifestyles.
While in theory it is hardly surprising that such a message would have a difficult time finding its way to television—a medium that is almost entirely financed by corporations trying to convince people to buy more—the degree of political censorship involved in such a decision is a bit stifling.
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