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Coke and Pepsi Agree to Stop Advertising to Children

Coke and Pepsi Agree to Stop Advertising to Children

Coke and Pepsi Agree to Stop Advertising to Children

Coke and Pepsi appear ready to enter a mutual disarmament pact of sorts, taking the first steps toward putting a stop to the marketing of junk food to kids worldwide. The companies have agreed to end all advertising geared toward audiences composed mostly of children—whether they be TV, print, internet, or radio.

June 16, 2008

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Does a Locavore Lifestyle Really Shrink Your Carbon Footprint?

Does a Locavore Lifestyle Really Shrink Your Carbon Footprint?

The underlying assumption about buying local—that cutting the final transportation distance of a food item will necessarily reduce the carbon emissions associated with its consumption—may very well be flawed. According to Stephen J. Dubner, author of the bestseller "Freakanomics," preliminary research into the matter has failed to show a correlation between a local diet and a low-carbon diet.

June 10, 2008

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Discovery Launches 'Planet Green'

Discovery Launches 'Planet Green'

Wednesday evening marked the debut of Planet Green, the Discovery Channel's $100 million gamble that the renewed zeal for environmental protection and carbon cutting will translate into ratings and advertising revenue. Planet Green already boasts some big sponsors like General Motors, which signed an exclusivity agreement to be the only automotive advertiser on the network. The question remains though: will the viewers come?

June 9, 2008

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Californians Consider Prevention of Farm Animal Cruelty Act

Californians Consider Prevention of Farm Animal Cruelty Act

In November, California voters will decide the fate of the Prevention of Farm Animal Cruelty Act, a measure that is designed to make California the first state to bar the confinement of egg-laying hens and other animals to small cages.

May 31, 2008

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Wal-Mart's Reforms Bring its Critics to the Bargaining Table

Wal-Mart's Reforms Bring its Critics to the Bargaining Table

The public relations war waged by groups like Wal-Mart Watch and Wake Up Wal-Mart on the country's largest employer—and for a long time, biggest corporate villain—appears to be entering détente. Nearly half of the staffers at the two organizations have been let go, and Wal-Mart has in turn, scaled back its public relations efforts—which were ramped up several years ago to engender good will in the face of heavy criticism.

May 8, 2008

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